AI Insights · Timothy · July 2022
Top 5 Virtual Fitness Programs in Turkey Q2 2022
Discover the performance trends of the top 5 virtual fitness programs in Turkey for Q2 2022, including downloads, revenue, and active users.
In the second quarter of 2022, the top 5 virtual fitness programs in Turkey showcased varying performance trends across downloads, revenue, and active users. Below is an overview of each app's performance based on data from Sensor Tower.
AdımPara - Adım At Kazan experienced a notable decline in weekly downloads, starting from 371K at the end of March and dropping to around 64K by mid-June, before a slight recovery to 102K in the last week of June. Meanwhile, active users decreased from approximately 2.3M to 1.3M during the same period, with a slight rise to 1.4M at the quarter's end.
Sweatcoin・Walking Step Counter saw its weekly revenue peak at about $2.7K in mid-May, before tapering off to around $1.1K by the end of June. Downloads followed a downward trend, starting at 157K in late March and ending at 41K in the last week of June. Active users, however, fluctuated, peaking at 545K in mid-May and settling at 476K by the quarter's end.
Lucky Step-Walking Tracker maintained a steady download rate with a peak of 102K in early May. Despite a gradual decline to 42K by the end of June, the app's active users increased from 210K in late March to a peak of 402K at the end of May, before slightly dropping to 316K in the last week of June.
Step Counter - Pedometer showed stable revenue, averaging around $54 weekly throughout the quarter. Downloads peaked at 45K in early May, before stabilizing around 26K by the end of June. Active users saw a consistent rise, starting from 412K at the end of March and reaching 471K by mid-June.
STEPN experienced a surge in downloads, peaking at 111K in the last week of June. Active users followed a similar trend, starting at 21K in late March and soaring to 127K by the end of the quarter.
These insights, provided by Sensor Tower, offer a comprehensive look at the performance of the leading virtual fitness programs in Turkey for Q2 2022. For more detailed analytics, visit Sensor Tower.